Content Marketing: Building an Engaged Audience

Content marketing is such an easy thing to say. It just rolls off the tongue and you can sound incredibly smart in a meeting when you give the mandate that “We must be more active and intentional in our content marketing efforts so we can develop a truly engaged audience!” There is a smattering of golf applause around the meeting room when you lay this one on your fellow marketers. Way to go!

via marketingpilgrim.com

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