Saturday, April 28, 2012

How to Startup Before You Startup :: Small Business Marketing Blog from Duct Tape Marketing

If you’re thinking about starting a business or even if you’ve already started one, don’t spend your time fussing over spreadsheets, logos, budgets or competition.

Packed house on opening day

Those are all parts of the puzzle, but if you want to build a business that cannot fail, spend what may feel like an exorbitant amount of time focused on building and nourishing a community.

I know you’ve got to pay the bills, but get this part right and you’ll never have to worry about having enough business.

In a perfect world, every business would spend a year or so doing nothing but community building before they ever opened the doors.

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