Normal people (not ones who live on the internet 24 / 7 like me) no longer fear the data cookie. They see retargeted ads as a useful tool for navigating the web.
Bizrate Insights conducted a study about retargeted ad behavior and feelings and here’s what they came up with:
Friday, August 10, 2012
Consumers See Retargeted Ads as a Nice Reminder and an Easy Click
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