Developing a structure for documenting the keywords that will be generated by your initial brainstorm is essential. With a structure developed in advance, the output of your session will be a map that will lead to a strategically built and targeted list that will shape everything from your social SEO initiatives to your content marketing campaigns. Without structure, you risk being left with scraps of insight connected by passion – but not by logic (in other words – a ‘brainstorm abyss.’)
via toprankblog.com
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