Those companies that take the time to understand who their audiences and influencers are can dig into optimal means of information discovery, what target audience preferences are for media type and format, and how to inspire action whether it’s a referral or a sale. With that insight, marketers can work to develop a plan to continuously optimize the brand’s effectivenss at connecting content with customers all across the lifecycle: awareness, interest, consideration, purchase, retention, advocacy.
via toprankblog.com
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