Building Momentum with Blogging Part 3

Part 1, Part 2, Part 3

Alright so lets talk about referrals from other websites.

There are a bunch of different categories for this:

• Others Sharing with Social Sites
• Self Sharing with Social Sites
• Syndication
• Webmasters/bloggers
• many others I am not thinking about right now.

Others Sharing with Social Sites

If Jay is pumping out content that is providing some value to his readers than his readers are likely to share their friends.  It is only natural that people like to help their friends so they will want their friends to benefit from the content as well.  For instance, if Jay figures out how to do something in 1 hour that used to take him 8 hours and he writes about it, then his readers will benefit as they will  now have saved 7 hours of their own time, for every time they do the same thing.  That is an example of some good content.

Self Sharing with Social Sites

Jay can easily set up facebook pages, twitter accounts and various other social sites to promote his blog.  For example, if Jay is into SEO, than he can start a twitter account, follow a bunch of other people that are into SEO too.  He will end up with some followers on twitter and when he posts some valuable content about SEO he can tweet about it and likely get visitors from his tweet.  There are cool ways to build up followers on twitter but that will have to be in another post.

Syndication

I really think a lot of people have a hard time getting their head around this.  But take a look at how movie makers make money.  After making a movie they send it out to movie critics…the critics get to watch the movie before the general public.  The movie critics start posting online about the movie, whether they liked it or not it is still free advertising for the movie.  Then the movie makers will have to send the actors out to all the entertainment shows to do interviews about the movie which creates buzz about the movie too.  Keep in mind this is all before the movie even comes out.  Then there will be commecials, movie posters on bus stands, newspapers, online ads etc.  My point here is that they don’t just make a movie and then send it to a movie theatre and hope people go to watch it.  Anyhow, I am getting off topic.  So getting back on track…after the movie is made it gets sent out to all the movie theaters for opening day.  So they are essentially syndicating their content.  Its the same movie, shown in thousands of movie theaters.  How does this relate to a blog?  Well if you are posting great content on your website, why create content that is about your content and have that published on other websites.  Be like an actor going on an entertainment show….except post an article about your content, maybe featuring some content and have it published on other websites.

Then after that, just like movies are put on local cable channels your content can be used by other websites.  If you have some really great content, another website might want to use it on their site with a credit to you.  And doing that would also raise the level of awareness of your site.

This practice is a normal practice and is used by almost every company in existence, online and offline.

Webmasters/bloggers

Many times I have found out about sites and people from reading or watching peoples content.  If you make friends with some other bloggers and they like your content, they are likely to mention it and provide a link to your site.  This will drive traffic to your site.  Online networking has huge benefits just like offline networking.

There are so many other ways to get traffic to your site I will have to cover it in another post.

Part 1, Part 2, Part 3

via davidloney.ca