James Farmer (creator of WPMU Dev, my favourite WP plug in source) provides some great insight into the inner workings of SEO from a website promoters point of view.
Apparently there has been a lot of sites that have seen there rank in SERP’s drop as a result of the Penguin update. I can’t relate to this as I have only seen my sites improve in rankings every day, that must be a result of good quality content and doing things properly.
Anyhow, knowing how SEO works is definitely one of the most important things for any business that wants to promote their site online. Many businesses laque the basic knowledge of SEO as I see it everyday when visiting competitors sites. One of the simplest things to do is have the proper title tag for your website. There are still many websites with “home” as their title tag for their root domain. Even worse than that is the sites made entirely with flash that won’t get ranked in google at all. One of the weirdest things I have seen is some photographer sites that look amazing but it takes 3 minutes to load all the pictures they have on every page. I don’t know why some of them think they need to have multiple 3 mb pictures on every page.
Even so, what amazes me more is the tremendous opportunities with google that enough people haven’t figured out how to provide the content a user is searching for when they type in a certain search term. It is still a gold rush on google.
Here is Rand Fiskin’s take on the update, it might be worth 11 minutes of your time to view it.
Rand is the founder of SEO moz which is a leader in the SEO industry.
By the way I made this screen cap with jing. Check out my review of Jing here.
Tuesday, May 15, 2012
News | David Loney
via davidloney.ca
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