There are keywords and keyphrases. Keyphrases are 3 words or more such as “Condos in Toronto” or “Condos For Sale”. The methodology to search engine optimization is to target “long-tail keyphrases” which are actionable, i.e. a call to action. Optimizing for words such as “Toronto Condos” may yield more traffic but the quality of said traffic may not convert into a qualified lead but rather attract buyers who are not yet ready to buy.
via wpmu.org
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